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What is Digital Marketing?

As the name suggest, digital marketing is marketing done in the digital space with the goal of influencing brand engagement. Digital marketing uses an array of digital devices, such as laptops, phones and tablets as platforms to reach their desired audience. Digital marketing strategies can include email marketing, social media marketing, pay per click, display advertising, blogs and Search Engine Optimization (SEO).

In the digital age, the way we consume media (and therefore advertising and marketing) has changed, thanks largely to the internet, and this means new opportunities to promote your products. Below are three 21st century marketing tactics to get your business noticed…

1.SEO Strategies

If implemented correctly, SEO strategies can have a positive impact on Search Engine Results Page (SERP), which in turn will help users find your website with ease. Below listed are some of the core concepts you can implement for SEO…

  • Keyword Research is an essential element of SEO tactics that lets you know how many users are searching for a particular query. You can make use of a keyword search tool to discover the average monthly searched queries and target the said audience by implementing these terms in your website’s content. You can choose keywords by competition, season, region, and other relevant criteria’s that suit your business needs.

2.Create a Dialogue Or Interactive Form On Your Website or Blog.

Gone are the days where you can push out marketing content and not expect to receive a response from your audience. Two-way communication is now the norm in the marketing world. As a marketer, you must embrace this dialogue with your audience and learn how to capitalize on it.

Your messaging and strategy should spark customer engagement. You can manage your customer relations by creating content that encourages your audience to converse with you and, as a result, potentially promote your content.

3.Understand Your Customers’ Behaviors and Preferences

Converse with your audience on the online platforms they use most. If your data shows that your ideal target audience spends most of their time on the Facebook mobile app, then sending them an email campaign wouldn’t be the ideal strategy. The answers are in the data; all you have to do is listen to it in order to reach your marketing campaign goals for you and your clients

4.Social Media Marketing

Social media marketing focusses on all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. By targeting users via social media, you not just connect with your existing customer base but are also able to connect with a wider audience, as friends and families usually tend to share relevant stuff to one another. Thus, social media platforms act as the perfect word-of-mouth recommendations that are more powerful than any paid advertising there is. To make social media marketing effective, all you need to do is choose the right channel depending upon your audience and target the wide range of online shoppers who make use of social media platforms for online purchases.

5.Personalized Email Marketing

Marketing in the 21st century focuses on adding value to customers by educating and entertaining them through digital platforms. Email marketing is a widely used tool for sending personalized messages to customers and persuading them to make purchases. Organizations in the 21st century have created opt-in email lists to execute an email marketing campaign. An opt-in email list comprises email addresses of individuals who have shown an interest in services or products offered by an organization.

6.Viral Ads

 are undoubtedly an innovation of the last ten years, and developed from our natural inclination to share funny or interesting things with our friends, combined with the rise of YouTube and other social media channels. In this climate, if a clip catches the public’s imagination, it could be seen by millions (“go viral”) in just a few days, and advertising and marketing agencies have been quick to pick up on this phenomenon.

They were eager to exploit the potential of advertising that’s spread solely by the digital version of word of mouth, as a successful ad could reach a global audience almost instantly for a fraction of the price of more traditional advertising methods.

A good example of this is this ad for microsoft office (although you wouldn’t necessarily know it from the clip itself) which has surpassed six million views since 2007. There’s a balancing act to be found with such marketing strategies, so approach them with caution and an expert eye.

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