WHAT IS ELECTRONIC MAIL?
Electronic mail is a method of exchanging messages between people using electronic devices. Email entered limited use in the 1960s, but users could only send to users of the same computer, and some early email systems required the author and the recipient to both be online simultaneously, similar to instant messaging.
Short for electronic mail, e-mail or email is information stored on a computer that is exchanged between two users over telecommunications. More plainly, e-mail is a message that may contain text,files,images, or other attachments sent through a network to a specified individual or group of individuals.
TYPES OF EMAIL
Newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both. A newsletter might also contain upcoming events or webinars, news from your company, or other updates. Whether you create or curate your newsletter content, it should first and foremost be relevant and valuable to your audience.
2. Standalone Emails
As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won’t be diverted, so they’re more likely to take the action you want them to.
3. Lead Nurturing
Lead-nurturing emails are typically a series of related emails that are sent over a period of several days or weeks. The idea is to move leads through your funnel and convert them into customers, all through an automated series of helpful content. Not only can these emails help to convert, they also drive engagement. According to HubSpot, lead-nurturing emails generate an 8 percent click-through rate compared to a 3 percent click-through rate for general emails. These email sequences are also great time savers for your team. You set up your series once, and if it’s successful, deliver qualified leads to your sales team without much hands-on work.
If you have any kind of e-commerce component to your business, you’re likely already sending transactional emails such as receipts and confirmations. These types of messages have 8x the opens and clicks than any other type of email. But you may not be making them work for you as much as you could. Since you already have your reader’s attention, this is a great time to share personalized content or product recommendations that the user may also be interested in based on prior behavior or purchasing habits.
5. Milestone Emails
According to Campaign Monitor, birthday emails are some of the most effective emails you can send, with a 481 percent higher transaction rate than promotional emails. Other milestones you can celebrate include your subscribers’ sign-up anniversary or your company anniversary. When combined with a special promotion or offer, these emails can drive much greater clicks and conversions.
6. Plain-Text Emails
If you only ever send fancy formatted emails, text-only messages may be worth a try. According to HubSpot, even though people say that they prefer heavily-designed emails with numerous images, in actuality, simpler emails with less HTML won out in every A/B test. In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests. But even if you don’t send text-only messages, simplifying your emails and including fewer images could be enough to boost your open and click through rates.
7. Mobile Optimized
According to Clutch, even though 90 percent of marketers say it’s important to optimize emails for mobile devices, just 59 percent of companies say optimization is part of their email marketing efforts. Yet in 2016, more than 50 percent of email opens took place on a mobile device, and that number is only going to grow with time. Moreover, if an email is difficult to read or just doesn’t look good on their device, 71 percent of people will delete it, and 16 percent will hit unsubscribe. While it’s great to see marketers focusing on personalization and segmentation (both extremely important tactics in an email strategy), it’s surprising that more aren’t looking at mobile. It doesn’t matter how great the content in your email is, if it’s not mobile optimized, most people won’t even bother to read it, and some will opt out altogether – not the results you’re looking to get from your email strategy.
Features of email
The many different features of email include:
- automatic reply to messages
- auto-forward and redirection of messages
- facility to send copies of a message to many people
- automatic filing and retrieval of messages
- addresses can be stored in an address book and retrieved instantly
- notification if a message cannot be delivered
- emails are automatically date and time stamped
- signatures can be attached
- files, graphics or sound can be sent as attachments, often in compressed formats
- webmail and mobile email can be used to receive and send messages while on the move
What is electronic mail system?
Electronic Mail (e–mail) is one of most widely used services of Internet. This service allows an Internet user to send a message in formatted manner (mail) to the other Internet user in any part of world. … The person who is sending mail is called sender and person who receives mail is called recipient.
What is electronic mail used for?
E–mail is used to transfer text, program files, spreadsheets, and even photographic images. Messages can be sent and received in hours and often within minutes; it is no wonder that most e–mail users refer to the regular postal service as “snail mail.”
Advantages and disadvantages of using email
- Emails are delivered extremely fast when compared to traditional post.
- Emails can be sent 24 hours a day, 365 days a year.
- Webmail means emails can be sent and received from any computer, anywhere in the world, that has an internet connection.
- Cheap – when using broadband, each email sent is effectively free. Dial-up users are charged at local call rates but it only takes a few seconds (for conventional email, eg text only) to send an email.
- Emails can be sent to one person or several people.
- The recipient needs access to the internet to receive email.
- Viruses are easily spread via email attachments (most email providers scan emails for viruses on your behalf).
- Phishing – sending an email to a user falsely claiming to be a legitimate company to scam the user into providing information, such as personal information and bank account numbers on a bogus website. The details will then be used for identity theft.
- No guarantee the mail will be read until the user logs on and checks their email.
- Spam – unsolicited email, ie junk mail.
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