WHAT IS MOTION GRAPHICS?
Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology.
What motion graphics do?
Motion Graphics Designers, sometimes just called motion designers, create artwork for the web, television, or film. They use visual effects, animation and other cinematic techniques to bring life to their creations.
What are the types of motion graphics?
- Explainer videos. Explainer videos are short and digestible pieces of video content that tell viewers how your product works. …
- Instructional videos. …
- User interface (UI) animation. …
- Logos. …
- Icons. …
- Titles. …
- Infographics. …
Where can I use motion graphics?
- Information Sharing. If you are trying to convey a message or information to the audience, this will help you do that easily and effectively. …
- Movie and Other Video Titles. One of the most common uses of graphics is to make video titles. …
- Logo Graphics. …
- Social Media Post. …
- Digital Marketing.
SIMPLE MOTION GRAPHICS TOOLS
Essential Tools of Motion Graphics You Should Know in 2021
Welcome to the world of Motion Graphics.
Additionally, for those who have just landed up to this fantastic industry, and I promise this topic would be more enthusiastic for the newbies, they all have to know more about what industry is working on and which tools are more trending these days.
However, you can encounter many software or tools every other day in the market to learn and might be thinking about which tools you should choose for your career prospects.
So to narrow down your hustle. I’ll be helping you on this journey and discuss some useful tools that you should know before appearing for your upcoming motion graphic interview. Grow your motion graphics skills with these tools mentioned below.
Essential Motion Graphics Tools
If you have finally made up your mind to begin your motion-graphics career, you should perhaps have a look at these 6 most essential motion graphics tool, that would help you have a bright career.
An elementary tool for all motion artists and graphic designers in the designing industry is editing software and possesses capabilities far beyond. You can perform the following activities in Photoshop:
- One can resize the images which are too big.
- Crop out the images from photographs.
- By using various filters and advanced tools you can create designs.
Illustrator is another famous tool for motion designers in the designing industry. It is quite similar to Photoshop yet, with a lot of variations in functions in Illustrator. The major difference is that Photoshop deals with bitmap, while Illustrator is entirely vector-based(Vector Image) editing software.
I hope you guys are aware of the term “Vector Image.” If you don’t, let me tell you. A vector image is a file that you can scale that file infinitely without pixelating it.
Moreover, Vector Image is a crucial part of the motion graphics workflow in creating logos, shape objects, and vector background. Further, you can import files easily into AE for animation stuff.
After Effects is the primary tool for motion designers. If you want to master as a Motion Graphic Artist, then you must learn Adobe After Effects. AE’s flexible and versatile nature makes it a favorite among the animators.
AE is a 2.5D animation software that allows you to design, alter, composite and animate in 2D and 3D space. After creating your storyboard and elements in Photoshop and Illustrator, you can put your work together on AE to animate and manipulate it as a motion graphic piece.
AE does not only help you with 2D animation; it also works with 3D elements. Hundreds of plug-ins and other third-party plug-ins such as Effect browser, Timeline, and compositional panel let your imagination turn into the motion art on the screen.
Let’s jump into the world of Cinema4D. Motion graphics artists mostly prefer Cinema 4D over other 3D tools (Maya, 3DS Max, Blender, etc.) due to its convenient and user-friendly nature makes it famous.
Cinema 4D contains unique features, and its compatibility with a few different GPU accelerated render engines helps you render out the utmost quality 3D models on your computer screen.
Moreover, Cinema 4D is used extensively in the Motion Graphics world for modeling, animation, and simulation effects. In fact, the “Cinema 4D” is a hot topic, and indeed, you will find Cinema 4D all over Hollywood studios and local studios out there.
Red Giant software
A software introduced by Red Giant company is an amazing application for motion designers. This software helps you create some unusual visuals, and even if an artist is asked to complete the projects in a tight deadline for that concern, red giant software goes well for the same.
The popular plug-ins associated with red giant software helps in crafting outstanding effects for your projects in less time, which acts as an add-on for this favorite tool.
“A Planar-based tracking system,” a perfect tool for the motion graphics artist those are interested in performing screen replacement.
Mocha AE tracks motion beyond simply tracking a cluster of pixels. At the initial stage, it can be tricky, but after using its spline-based workflow, it’ll be easy for you to track virtually any movement with ease.
This application is very convenient, and you can quickly jump from AE to track a shot in Mocha and reverse back to the AE with the monitored camera data. These features make Mocha AE the best choice among motion designers.
Further, it is more beneficial for commercial projects. Candidates who are planning to join the commercial industry should try this tool and design some breathtaking motion graphics pieces as a portfolio before appearing for your next interview.
ADVANTAGES OF MOTION GRAPHICS
1. Cost and Time Effective
As compared to other animations and videos, motion graphics are cheaper and easy to create. It has less complexity and can be made easily in a short time.
Ads or title videos made through motion graphics are more attractive than common texts or simple ads. This helps to attract people to a particular product using its attractive ads.
3. Supports and Different Effect
By using these, we can make different video or other formats. Also, it can be interchanged from one format to another based on the mode of use.
4. Easily Shareable
Since this is electronic media, it can be easily shared through social media or other online ways. This helps increase the reach of our content.
5. Elegant Style
Among marketing video styles, motion graphics have the most elegant, different, and attractive styles. It has the best styles to make marketing videos.
There is a bunch of tools and motion graphics software available in the market, but you need to be able to sort out the best ones. Keep in mind that one of the key factors of such tools is completed testing by a software QA company and check this information before using them. So, don’t fret you will find a chunk of resources available across the internet to guide you for the same.
I want to recommend you follow a few social accounts of motion design on Instagram, Facebook, and other social platforms and subscribe to “motion design” YouTube channels. Furthermore, you can visit official websites and blogs such as Adobe, Maxon, Creative Cow, and much more.
Besides, do participate in motion design communities and stay active there in person and online. It’s high time for all lads because competition in the market is not less than anything. You can also get enrolled in some MOTION GRAPHICS COURSES to enhance your skills. Hence, you have to push your limits slightly harder to stay ahead of the curve.
Good-luck for your motion graphics career!