WHAT IS EMAIL ?
Electronic mail is a method of exchanging messages between people using electronic devices. Email was thus conceived as the electronic version of, or counterpart to, mail, at a time when “mail” meant only physical mail.
E-mail, in full electronic mail, messages transmitted and received by digital computers through a network. An e-mail system allows computer users on a network to send text, graphics, sounds, and animated images to other users.
Email is an electronic communication invented in the 1970s to do communication faster during the era of letters and telegrams that changed the way people communicate with each other is called an Email. Ray Tomlinson is called as the father of the email system, and he sent a communication between two computer systems for ARPANET. Email is called so since it is an electronic mail sent to a person or to a system, and unlike the normal mail, the physical letter or paper is not needed for the same. Instead of a postal service and an address, an email address and an internet connection are needed.
- A method of exchanging messages instantly from one system to another with the help of the internet is called an Email. Initially, Email usage was limited to users of the same computer, and it asked for the users to be online to receive the messages. Time changed, and now we know how the mailbox looks. The mail can be sent to more than one recipient, and the recipient’s name can be hidden from others by adding their names in Bcc.
- The process starts with an email client’s help by connecting it through a server called Simple Mail Transfer Protocol through the internet. A dedicated port is assigned to the server to help the client transfer the messages through the mail. It is necessary to keep the header information intact so that the recipient’s email address should be correct. SMTP converts the information to transfer the mail content across the ports. The @ sign acts as a divider between the name and mail server, and hence SMTP looks for the mail server after @ sign.
- There are different clients for emails such as Outlook, Gmail, thunderbird etc. and mails can be sent and received from different clients. When the domains are different, SMTP looks for the domains in Domain Name System, and with the help of an IP address, a signal is sent to the recipient’s server saying about the email. Now the gateways are opened, and the mail is sent to the new server, and the communication happens.
Let’s look at 4 types of emails, that you can use to connect with your subscribers.
#1 Informational Emails
Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Examples of informational emails include “happy birthday or other milestone type” messages, course ending reminders, or webinar reminders.
#2 Educational Emails
Educational emails are very popular with recipients because they help to solve a problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers. This becomes even easier when you take the time to segment your list of subscribers, so that you send the right content to the right people.
#3 Lead Nurturing Emails
This type of email is one of the least used or when it is used it is often incorrectly used. It takes a lot of time and effort to take a lead and move people through the entire sales cycle. By implementing lead-nurturing emails, you able to help that process along without having to invest a lot of time. Start by setting up various nurturing campaigns with six to eight nurturing emails in each and schedule them to be sent over a period of time. Between 60 and 90 days are popular time frames for this type of “campaign” depending on the type of product or service offered. Each email message should be short and packed with content-rich information with the goal of getting the reader to respond to a specific call to action that will eventually lead them to make a purchase. Note: there should be only one call to action per email.
#4 Promotional Emails
This type of email, is important to get right. If you don’t, you may find a large number of unsubscribes or people simply deleted your message with no action taken. Sending too many promotional emails may also result in annoying your target audience/recipient. The only time you should use this is when you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.
Importance of Email
- Business communication can be done easily without any security issues, and it is faster than any other forms of communication. Also, contacts can be saved easily with the help of emails, and the past messages can be checked frequently rather than saving the data in the local server. This helps to save storage space.
- Most of the emails come with a subject line, and hence it is easy to understand the matter inside the email and categorize them accordingly. This helps in saving time checking for emails. Unwanted emails can be easily ignored and moved to spam folders.
- An informal communication tool where the language needs not be official as it is made to be simple as in a conversational talk so that the business runs smooth. The emails can be used as a tool to start the conversation as it is fast, and hence the business can be made to run smooth.
- Email is faster than it can be compared to one to one chat. As it can be made as an informational talk and as a serious business talk, email works magic in both ways in terms of speed. No other tool is this faster to send messages.
WHAT IS CPANEL
cPanel is a web hosting control panel software developed by cPanel, LLC. It provides a graphical interface and automation tools designed to simplify the process of hosting a web site to the website owner or the “end user”. It enables administration through a standard web browser using a three-tier structure.
cPanel is an online Linux-based graphical interface (GUI) used as a control panel to simplify website and server management. cPanel allows you to publish websites, manage domains, organize web files, create email accounts, and more. … Many web hosting companies supply cPanel to customers as part of their hosting package.
WHAT IS EMAIL ROUTING IN CPANEL
Email routing is a feature in cPanel that allows you, as a domain owner, to choose how your incoming Email messages are processed, or routed, by the Email server. This can either be your hosting provider’s local Email server, or the Email server of your chosen Email provider e.g. G Suite, Office365 or others.
How to Configure Email Routing in cPanel
Email hosting helps users to run their email servers with their domain name. Email hosting service in cPanel allows a client to send and manage email accounts through webmail and email clients via SMTP/POP/IMAP connection protocols. cPanel allows a client to create email addresses, configure mail clients, forward mails, change passwords, and also access the webmail directly.
cPanel owns its mail server, which manages emails. Whereas, Email Routing allows clients to route incoming domain mail to a specific server. The changes made in the cPanel will be auto reflected in the domain’s DNS entries, and this helps to create a backup server for mail when the main server is down.
The Email hosting service helps clients to give a professional look for their business by creating an email server with their domain name. This service helps to filter the inbox virtually for SPAM and virus protection. The Email hosting service always assures email delivery of valid, spam-free, non-bulk emails. The hosting services mainly use digital signature technology to eliminate known spam signatures.
The main features included with Email management service in cPanel are:
- Email Accounts: The email accounts option in cPanel helps the client to create or delete an email address, manage email accounts.
- Email Forwarder: Email forwarder helps a client to forward all the emails from different accounts into a single account or to a different domain.
- Autoresponders: This feature helps a client to set or configure an email to send an automated reply to all emails received to their account.
- Email Routing: Email Routing helps a client to route all their emails to a specific server. This feature helps the client to create a backup server for their domain mail server.
- TrackDelivery: This feature gives a clear idea to the client about the spam score of their emails. They can also check the email delivery route to identify any delivery attempt issues. This interface helps a client to identify the errors while sending an email using the delivery report.
- Email Filters: This interface helps the user to block unwanted emails, based on the rules set by them. By using an email filter interface, the client can set multiple rules in a single filter.
- Address Importer: Using the cPanel address importer feature, a client can create multiple email addresses or forwarders in an account. This interface supports .xls or .csv type of data import. The address importer also helps the client to import the email forwarder list.
- Encryption: cPanel uses cryptographic algorithms to encrypt or decrypt messages. The encryption interface helps a client to create a GnuPG key, delete, or view the key. Also, it helps to import a key that is already present in their local system.
- Global Email Filters: The global email filters interface helps the client to configure how the server filters all the email that their domains email account receives. Usually, it is recommended to use multiple and simple filters instead of a single large filter.
- Email Disk Usage: This feature helps the client to view the disk usage and also allows them to view their mailbox items and remove old or large messages.
Configure Email Routing in cPanel
1) Login to cPanel and navigate to the “Mail” section.
2) Click on the “Email Routing” icon to open the page.
3) While opening an Email Routing page, you will receive a warning. The warning advises you that if you set any incorrect options, then it may affect your email delivery. You need to contact the system administrator if you are unsure about the options to select.
4) After the warning, you will see a note that gives you a link to the Zone editor. If you intend to change the mail server records (MX Records), then you should be using the Zone editor to make those changes.
5) Select the desired domain from the menu. If only one domain exists on your cPanel account, the system selects it automatically.
6) After selecting the domain details from the drop-down, you will be able to configure Email Routing using any of the four options given below:
Automatically Detect Configuration: The system automatically detects what configuration to be selected according to the priorities of your MX records- Local, Backup, or Remote mail Exchanger.
Local Mail Exchanger: This option enables the server to receive an email even if any MX entry of higher priority is found. The system will deliver to both local and server mailbox.
Backup Mail Exchanger: The server will act as a backup exchanger. If the primary mail exchanger with a proper MX entry is down, then the server will hold all the emails until the primary mail exchanger is back online.
Remote Mail Exchanger: The server will not accept mail for this domain. The system sends all mail for this domain to the lowest numbered mail exchanger.
7) Once you have selected the desired version, click on the Change button to apply the changes.
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