Ways To Use Email To Boost Organic Traffic

WHAT IS EMAIL

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Electronic mail (e-mail) is a computer-based application for the exchange of messages between users. A worldwide e-mail network allows people to exchange e-mail messages very quickly. E-mail is the electronic equivalent of a letter, but with advantages in timeliness and flexibility. While a letter will take from one day to a couple of weeks to be delivered, an e-mail is delivered to the intended recipient’s mailbox almost instantaneously, usually in the multiple-second to subminute range. This is the case whether the e-mail is exchanged between people on the same floor of a business, or between friends at opposite points on the globe. This article provides a comprehensive, intermediate-level overview of e-mail, including its main functions, historical and current architectures, key standards, supporting infrastructure, and contemporary and future issues.

Short for electronic maile-mail or email is information stored on a computer that is exchanged between two users over Tlecommunication More plainly, e-mail is a message that may contain text, files images or other attachments sent through a network to a specified individual or group of individuals.

The first e-mail was sent by Ra Tominsin in 1971 Tomlinson sent the e-mail to himself as a test e-mail message, containing the text “something like QWERTYUIOP.” However, despite sending the e-mail to himself, the e-mail message was still transmitted throughARPANET

FEATURES OF EMAIL

Features of email

The many different features of email include:

  • automatic reply to messages
  • auto-forward and redirection of messages
  • facility to send copies of a message to many people
  • automatic filing and retrieval of messages
  • addresses can be stored in an address book and retrieved instantly
  • notification if a message cannot be delivered
  • emails are automatically date and time stamped
  • signatures can be attached
  • files, graphics  or sound can be sent as attachment often in compressed formats
  • webmail and mobile email can be used to receive and send messages while on the move

What are the functions of the email system?

Functions of Email System Email, also sometimes written as e-mail, is simply the shortened form of electronic mail, a protocol for receiving, sending, and storing electronic messages. Email has gained popularity with the spread of the Internet. In many cases, email has become the preferred method of communication.

What are the three components of an email?

The whole process can take place in seconds even it sending around the world. To receive an email you need an account on a mail server like yahoo, gmail etc. An email message consists of three components, the message envelope, the message header, and the message body.

Which is the best description of electronic mail?

Electronic mail ( email or e-mail) is a method of exchanging messages (” mail “) between people using electronic devices.

Why is it important to have an email address?

Email makes it possible and easy to send one message to large groups of people. Email enables users to filter and categorize their messages. This can prevent the visibility of unwanted emails — like spam and junk mail — while also making it easier to find specific messages when they’re needed.

WHAT IS ORGANIC TRAFFIC

Organic Traffic

Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.

The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization. Organic traffic increases website trust and tends to have better conversion rates than paid traffic because there is a better intent for organic searches. The ROI for organic traffic is very high since it is semi-permanent in nature compared to paid ads.

There are more than 255 factors that contribute to organic search rankings but the most important ones are: providing the correct and updated content to the searches, using relevant keywords, and acquiring clicks from other high ranking websites.

Benefits of Organic Search:

Organic traffic is the most important form of traffic your website can get. It is more important than paid traffic or traffic from social media networks.

  1. Organic traffic results in highly qualified leads
  2. Organic search is a sustainable approach in the long run
  3. Builds higher customer trust
  4. It is driven by customer intent
  5. It is cost-effective
  6. Brings highly engaging customers
  7. Improves brand loyalty
  8. Competitive sustainable advantage
  9. Customer intent-driven ROI
  10. Higher conversion rates

Here are seven ways you can increase visits to your website:

Ways To Use Email To Boost Organic Traffic

1. Target With Accuracy

Bounce Rate – it’s a dirty word in online marketing.

And while there is such a thing as email bounce rate (that is, emails that were returned by the recipient’s server), what really matters to digital marketers is website bounce rate, i.e., the percentage of visitors who leave your site without taking action.

This is where email marketing can really shine. Whether you’ve bought your list or compiled it on your own, you should be equipped with some basic information about your audience, which will allow you to run highly targeted campaigns.

To improve traffic, your email campaign should go to people who are genuinely interested in your content, whether because they’ve expressed some interest in the past or your content can help solve a current pain point.

These types of visitors are likely to spend a longer time on your website, which signals to search engines that your website is a good resource. Google will recognize your site’s authority and increase your ranking accordingly.

2. Understand User Intent

Why are your email targets opening your messages? Because you’re offering them something of value and they see some relevancy in what you’ve sent them. (Or maybe you just write the world,s best subject lines

There are three main types of user intent and email marketing can be used for all of them:

  • Navigational – in which a user is trying to get to a certain site, in which case, congratulations, job done.
  • Informational – where a user is looking for information.
  • Transactional – when a user is prepared to buy or take another online action.

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If you’re also running your organization’s SEO, you’re probably familiar with this concept.

If not, get with whoever is and ask them for the long tail keywords or descriptive searches that are driving people to your site.

Then, use these to craft email messaging that will connect with your audience.

By providing content that addresses user needs, you’re weeding out low-quality visitors, enhancing your SEO via an improvement in quality visits.

3. Use Newsletters With Exclusive Content

Once you know what your target audience is looking for, you can create content to address it.

And, regular newsletters with exclusive content are a great way to keep your brand at the top of a consumer’s mind.

Show your audience your brand’s value and establish a reputation as a thought leader in the field by sending out a weekly or monthly email with relevant information.

If you have a company blog, this is a great source you can mine for content that your audience won’t get anywhere else. And by clicking on the “read more” in your newsletter, they’re doing exactly what you want – visiting your website.

4. Integrate Email And Social Media

On their own, both email and social media marketing are useful tools. But when combined, the effectiveness of both grow exponentially.

Use your  social media presence to invite followers to subscribe to your email list and vice versa.

This will not only build rapport, but will also let you develop more personalized communications.

Include “Share” tags in your emails so recipients can cross-promote content.

Incentive-based referrals are another effective marketing tool you can use to engage with customers, e.g., “Follow us on Facebook for 10% off” or “Send this link to a friend for an exclusive ebook.”

Sharing email content like this can drive both searches and traffic to your website.

5. Personalize Your Email Content

Which email message do you think is going to get a better response: One with a generic opening like “Dear customer,” or one that says “Jeff, we have a special deal just for you!” (Assuming your name is Jeff, otherwise that would just be weird).

As a marketer, you probably already know: that personalized emails have better open rates and click throughs– and that’s just when they use the recipient’s name.

If you really want to maximize the impact of your emails and drive traffic, you need to be taking advantage of segmentation

By dividing your list into smaller groups based on specific criteria, you can provide relevant content that is more likely to get clicks.

For example, let’s pretend you’re running an email campaign for a computer store that sells both Macs and PCs.

By segmenting your list into those with Macs and those with PCs, you can ensure your content is pertinent to the recipient.

You could do a shotgun approach, but the amount of people interested in both is probably minimal, so you start to run the risk of becoming annoying and driving unsubscribes.

And even if your audience doesn’t open your email, your brand name will still be in the back of their mind, so the next time they do a web search, you’ll be familiar and more likely to receive a click.

6. Conduct A/B Testing With SEO Keywords

We touched on this briefly in number two, but it bears repeating; your email campaigns should be using AB Testing just like your landing pages and other content.

You should be trying out different versions of emails using SEO keywords to determine which get the best results.

Experiment with placing your brand’s most popular search terms in subject lines, preview text, and body copy.

What’s great about this is that it works in reverse too – finding you’re getting great results with a certain keyword in emails? Try adding it to your SEO terms and it will help drive traffic to your site.

7. Ask For Reviews

Every brand will claim it’s the best in its field. But consumers know this

it with a grain of salt.

Reviews, on the other hand, have a much larger influence on decisions because they give legitimacy to your marketing claims.

After all, 98% of consumers read reviews. People tend to trust online reviews as much as personal recommendations.

And smart marketers like you know email marketing is a great way to solicit them.

One of the most effective times to send them is post-purchase when the newness of your solution is still fresh in the customer’s mind.

Personalize your emails and include links to review sites to make it easy. Keep your email short, and you’re much more likely to get a response.

If you’re doing email marketing for a local business, asking for reviews is especially helpful. They will not only impact your ranking in local search results, but they also let customers feel like they’re helping someone in their community.

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