Definition Of Internet Marketing
It is also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
The 7 Types of Internet Marketing
There are seven main types of internet marketing:
- Social media marketing
- Affiliate marketing
- Email marketing
- Content marketing
- Search engine optimization (SEO)
- Paid advertising
Each of these seven types of internet marketing encompasses many different strategies and tactics. Plus, these types of internet marketing complement each other and are often used together.
Let’s explore the different types of internet marketing to understand how they work individually and together.
1. Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact:
The affiliate marketing of Jason Stone, otherwise known as Millionaire Mentor, was responsible for as much as $7 million in retailer sales just in the months of June and July in 2017.
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
This is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
The following were considered to be the foundation OR PILLARS for digital marketing (the numbers in parenthesis indicate the percentage gap, or the talent gap, as calculated by the Online Marketing Institute study):
PILLARS OF INTERNET MARKETING
- Analytics (37%)
- Mobile Marketing (29%)
- Email Marketing (27%)
- Content Marketing (27%)
- Social Media (27%)
- Marketing Automation (24%)
- SEO (19%)
- Digital Advertising (12%)
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