How To Use Feedback Forms To Improve Your Sales Strategy


feedback form is a paper with questions on it and spaces marked where you should write the answers It asks a hotelquest if they enjoyed their stay and what could be improved.Please tell us where we can improve our service on the feedback form.To give your feedback please either e-mail us or fill in the feedback form.Please fill in the feedback form to let us know what you think of our guesthouse.ask for feedback leave feedback

A feedback form is a way in which customer feedback is obtained. Feedback forms help in improving products or services, and even the fundamental understanding of the business users. It is considered one of the most efficient and economical methods of understanding customers and measuring customer satisfaction.

Feedback forms are one of the most effective modes of communication between customers and businesses. The customer can provide the the business with their experiences, requirements or suggestions. Different feedback forms are available for reaching out to customers. HTML feedback forms are easier to design and construct with the help of software tools. If more security is required, feedback forms can be constructed from CSS/PHP. Feedback forms are easy to build into most websites, as they do not require complex data or error handling.

Good feedback forms need to be user friendly and with a simple design. Usability and visual appeal are important factors when it comes to the feedback form. One of the common features of feedback forms is the white space for writing or “free text box.” Other best practices for feedback forms involve keeping the language simple and consistent. In some cases, feedback forms also have consistent rating scales as well.

There are many benefits associated with feedback forms. First of all, they help in creating a customer-focused culture and help the business improve its processes and products. Another important advantage is in rewarding and reinforcing employee behaviors. It helps to measure the impact of business decisions, improvements and investments, and also helps the management to focus on the right things for the business.

What should a feedback form include?

How do you write a feedback form? (Templates you can copy)

  1. Keep it short. Conditional logic is an excellent tool when it comes to forms. …
  2. Keep it simple. The fewer questions you have, the better. …
  3. Make the feedback experience seamless. …
  4. Have consistent rating scales. …
  5. Personalize your request for feedback.

What are the features of a good customer feedback system?

While products vary, there are several key features found in most of today’s customer feedback systems and software applications.

  • Social media listening and feedback monitoring and response.
  • Customer surveys and feedback collection.
  • Voice of the Customer (VoC) tools.
  • Review requests and review generation.

What are some good feedback questions?

Customer feedback questions to improve a product or service

  • What do you like most about our [product or service]? It’s always good to know what parts of your products are pleasing customers. …
  • What do you like least? …
  • What feature/option could we add to make your experience better? …
  • How could we have gone above and beyond?

How to use feedback forms to improve your sales strategy

The problems associated with soliciting customer feedback can be contained and eliminated with proper planning and the correct utilization of this information. Here are some tips for leveraging feedback forms to generate meaningful value for your sales strategy:

  • Establish clear goals before soliciting feedback. What are you hoping to learn? Although it may be useful for some businesses to send feedback forms to all customers as a catch-all option for gathering feedback and customer data, others may be more targeted and strategic in how they use feedback forms. This includes the questions that are asked on the form: Make sure your questions are tied to the specific insights you’re hoping to gather.
  • Gather a Large sample size of responses. A larger volume of data helps neutralize the influence of outliers.
  • Combine open-ended questions with leading and multiple-choice questions. When it comes to conducting research and gathering data, consider how questions set up the respondent’s answer. In some cases, you may want to restrict their latitude in responding to one of a few choices. In other cases, you might be an open ear that’s eager for any kind of feedback.
  • Make form submissions as easy as possible. Form submission solutions like CallRail’s Form Tracking software can help you easily build and deploy forms minimizing friction and encouraging form completions.
  • Use existing analytics to validate feedback and see where both sets of data align. Form tracking can be easily integrated into your website. This integration can also track other points of engagement in each customer’s journey, creating data not only through the feedback itself, but also through improved marketing attributions before and after the form submission.
  • Offer an incentive to encourage form completions. A small discount on a future purchase, an entry into a prize drawing, and other rewards can be used to encourage participants to complete the survey.
  • Reach out in response to unique or alarming feedback forms. As much as consumers like to have their feedback solicited by brands, they’re temperamental if their negative feedback is not addressed. If you solicit feedback, be prepared to reach out and do some damage control to avoid creating even more negative sentiments. Form tracking software can help you stay on top of such interactions so you never let one of these forms slip through the cracks. For example, CallRail’s Form Tracking has a feature called Quick Response, which allows you to get in touch as soon as a survey from submission is made. You can even automate some of the follow-up responses depending on the type of feedback the participant provided.
  • Use form tracking technology to collect filled forms and organize their data. CallRail’s Form Tracking software makes it easy to organize and analyze data and share it with other sales and marketing solutions to gain valuable customer insights. The form tracking solution has a form builder feature. When paired with call tracking it can unlock even more insights into your customer data.
  • Highlight your use of customer feedback when announcing new products, service changes, or other updates. Turn feedback into a component of your brand experience. When customers know you’re listening, they’re more likely to speak up — and to be more loyal to your brand.


  • Feedback forms can give your business valuable insights into the customer experience that your existing customer data fails to address.
  • The perceived disadvantages of soliciting customer feedback tend to be the product of poor planning around how feedback forms and surveys are developed, deployed, and incorporated into strategic decision-making.
  • Form tracking and other types of software can help organize the data from this feedback and facilitate better customer engagement.

If you’re already using analytics to evaluate your full sales funnel and customer experience, customer feedback forms might seem redundant. You’re already piling up and analyzing data that tells you what your customers are thinking, feeling, and doing — so why waste everyone’s time by sending them a feedback survey?

In practice, though, feedback forms can offer valuable insights that add context to your performance data — and potentially fill in gaps that your analytics might miss. There are pros and cons to using feedback forms. But a strategic design and rollout can help you gather meaningful information that improves your marketing and sales efforts, and your overall customer satisfaction.

How do I create a feedback form on Google?

How to use Google Forms

  1. Step 1: Set up a new form or quiz. Go to …
  2. Step 2: Edit and format a form or quiz. You can add, edit, or format text, images, or videos in a form. …
  3. Step 3: Send your form for people to fill out. When you are ready, you can send your form to others and collect their responses.

How to Create a Google Form link?

If you want to share a form through a chat or email message, you can get a link to the form.

  1. Open a form in Google Forms.
  2. In the top right, click Send.
  3. At the top of the window, click Link .
  4. To copy the link that appears, click Copy or press Ctrl + c (Windows) or ⌘ + c (Mac) on your keyboard.

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