DEFINITION

A brochure is a foldable informative paper document, used up by an organization for promotional purposes; others know it to be a cost-effective tangible marketing tool which is distributed in bulk to the public. You would notice it either in a template or a pamphlet or leaflet form, subtly introducing you to a company and its featured products and services.

What are the Types of Brochures

Brochures, depending on purpose, layout and format, appear in five different designs. Each has a specific role to play. Let’s check out the same below:

Bi-Fold

If a formal layout is what you desire the most for your handout to be distributed in corporate meetings and trade shows, this shall serve your purpose well.

Tri-Fold

The name itself is indicative of the folds witnessed in such a circular style. The plus point of designing such a template is the ample space available for a designer to exercise his inherent creativity with attractive pictures and texts.

Z-Fold

This particular design in pamphlet oozes versatility from every respect. It enables designers to take advantage of every panel separately to draw the attention of customers or use it as a whole to insert a dramatic picture altogether.

Gates Fold

Unlike the rest, it’s quite uncommon. However, it’s a little on the expensive end, primarily because of the benefits it comes along with. One of them is the inward folding design, adding to carrying convenience. The other benefit is that it lasts long, owing to the quality paper used up in the making of this remarkable leaflet.

Cross Fold

This style finds its application in tourism guides and transport maps, chiefly because of its convenient size, allowing readers to carry it with much ease. Moreover, it holds a lot of diagrams, maps and poster-like visually pleasing designs.

Die-Cut Fold

This appears in a dynamic Z-shape design and takes very little time to catch the eye of readers. So, it’s best suited for trade shows and conferences, where visitors already stay pre-occupied with other content and look for something interesting to go through. Introducing the same enables a business to stand out from the crowd.

Why Use a Brochure?

The sole purpose of such an informative paper document is to create awareness about a specific thing in a lucid language, easily understandable by readers. Exemplary are those that take little time to capture the attention of prospective customers, covering the twin objectives of cost-effectiveness and pocket-friendliness without failing to be a solid future reference for products featured by a company.

What are the Functions of Brochures

Let’s check out the advantages and benefits of investing in brochures than on other promotional tools.Advantages

• The first and foremost advantage is that it’s cost-effective
• A storehouse of information, comprising of featured products and services, organised in an eye-pleasing way with appealing fonts and images.
• Encloses easy to read texts printed in visually pleasing font style.
• Combines both images and texts, making it aesthetically appealing.

Benefits

• Distribution of such foldable pamphlets is hassle-free, whether you choose to hand out the same, keep it in an exhibition stall or display it in a reception area.
• Helps brands build trust among their customers by revealing their devoted side. Moreover, with ample space for accommodating reliable credentials and business practices, brands get to portray a serious picture of them into the minds of their customers.
• Offers a blank canvas to businesses to express themselves about products/services and discounts.
• Allows brands to add a personal touch without hampering the one-on-one communication.
• Since people mostly associate printed merchandise from a business to a company that’s serious about its customers, investing in the same would help them earn credibility in the market.

n Word 2016 there is no trifold brochure template, however it is easy to set up your Word document to be a brochure. 

1. Open Word 2016 and create a new Blank Document.
    
2. Select File > Page Setup
   
    
3. Ensure that the page is set to be A4 and Landscape and press Ok
   
    
4. In the Layout tab select Margins and choose Narrow Margins
   
    
5. In the Layout tab select Columns and select 3 Columns
   
    
6. Add your content to the brochure and you are ready to go! Please see the attached example, which you can download as a template.
   
    

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